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OUR CLIENTS SAY IT FOR US"Delta Equity has a distinct positioning within the financial marketplace and so has a similarly clear personality in its marketing promotion. Having worked with creative teams in the past who don't understand the subtleties of Delta's approach, BFT was appointed on the strength of the work the agency had produced for one of our branches that has its own individual approach. Above all, BFT listens, continually delivering the right answers to precise creative briefs while also examining a series of further options. The team is always responsive, calm and good humored. Working with BFT has enabled us to compare our own ideas with other executional directions, and as our marketing requirements have expanded we have relied on BFT to maintain Delta's strategic positioning and ensure creative consistency across all our promotional material. The speed and accuracy of their work is exactly what we need. BFT has been a great one-stop asset to Delta's marketing." Raymond Grenier, Esq., Chief Executive Officer Delta Equity Services Corporation
"BFT quickly understood our marketing task and provided exactly the right creative flair that our program requires. Their team has worked very closely with us and our state and industry colleagues to mount a content-sensitive campaign with high impact within the constraints of a limited budget. Working with BFT is always stimulating." Mario Teisl, Professor, School of Economics University of Maine, Orono
"BFT International has surpassed all our expectations. The final creative and branding are the most visible of BFT's efforts. Underlying the final product, however, has been an enormous amount of work by BFT staff. They have taken the time to understand our industry and how our business uniquely fits within it. The firm has paid close attention to the details of our multi-tiered marketing efforts, so that we have been able to focus on our clients. Important to us has been fast response times to our questions and needs. We have been graciously accorded a high level of attention." Russell Dow, President Dow Wealth Management
"They have exceeded our expectations in every aspect, continually producing high quality advertising campaigns that are both impressive and effective. Every project is completed in a timely manner. I'm extremely impressed with the quality of their work and their professionalism." Rebecca Hupp, Airport Director Bangor International Airport
"I have had the opportunity to work with BFT in projects ranging from a branding and development campaign at Bangor International Airport to advertisement development at Eastern Maine Development Corporation, and I found them to have the highest level of creative professionalism of any firm I have worked with. The results speak for themselves as they created a program that had an immediate impact." Jonathan Daniels, President/CEO Eastern Maine Development Corporation
"They waste no time in establishing a quick-paced and most professional approach to every brief and their work is consistently delivered on time and on budget. That makes for a wonderful working relationship. I'm impressed." Bob Ziegelaar, President The Telford Aviation Group
"BFT did an outstanding job for our organization. With their international expertise, we were able to create the first business attraction video in the state in six foreign languages, specifically designed for foreign audiences. BFT has provided a global perspective and creative flair to the promotion of Maine's business attraction services." Richard Coyle, President Maine International Trade Center
"I am impressed with BFT's principals, their willingness to listen to their clients, learn the nuances of the business and strategically create a plan tailored to the actual rather than perceived needs." Donna M. Fitchner, Executive Director Bangor Convention & Visitors Bureau
"I have noted that their attention to both our 'corporate vision' and the all-important fine details has helped the Penquis Tourism Coalition proceed in its marketing for The Maine Highlands on all fronts." John Holden, Chair The Maine Highlands
"The team did a great job developing the brand and logo and executing the launch strategy. Importantly, they shared our passion for the project and regularly went the extra mile to make sure all of our project partners were consulted and happy. They exceeded expectations and delivered a first class product." Neil Jacobsen, Executive Director Enterprise Saint John
"We are impressed with BFT's strategic view versus the common or traditional service marketing firms have provided in the past. Their concept of a strategic service is based on extensive experience and years of work in developing strategies and tactics for business " Arthur Faucher, Town Manager Town of Madawaska
"We appointed BFT International to review and completely overhaul the branding for all aspects of our organization. After their internal and external analysis of our business, Adrian Fox and his team presented us with a comprehensive and detailed marketing 'blueprint' to relaunch our brand and carry it through to the next phase of the company's development. BFT's recommendations are always straightforward and very much 'on point' and their work is delivered on time and on budget in their usual professional and amiable way. They provide us with excellent service, their charges are reasonable and their team responds quickly to the demands of our ever-changing retail and commercial business. BFT really listens to our needs and responds in a pragmatic and highly creative way." Paul C. White, General Manager Paul G. White Tile Company
"BFT launched Discover New England into the United Kingdom and became the stalwart of the brand. Indeed, not only did the agency implement all the usual promotional functions, but their team became the "go to" point of reference for all British contacts…travel agents, the press, and even individual tourists who needed an extra word of advice. I cannot imagine another agency team that would have been so flexible in their role and willing to answer every kind of promotional requirement (and there where many). Adrian Fox's team were on call literally day and night and always delivered. The result of all this hard work was an incredible impact on the UK's tourism industry. After creating a brand stance and a communication policy, agreed by all six New England states, BFT assisted us by increasing inbound visitation by an astonishing 92% over five years (which equated to over 200,000 extra people vacationing in New England). The agency literally put us on the map…as they would say "made us famous". The BFT team is always insightful, astute and dynamic. I would recommend the agency in a heartbeat." Sarah Graham Mann, Managing DirectorDiscover New England
"Ram Management selected BFT for our prime retail mall in Kittery, The Maine Outlet. This involved strategic branding for all its advertising and promotion. We were impressed that BFT created a memorable brand identity and consolidated all our promotional activity on a relatively small marketing budget. Their work raised the profile of the mall and Kittery outlets, and BFT helped us maintain the mall's top market position, desirability by national tenants, and higher rents." Bruce Lancaster, Senior Property Manager The Ram Companies
"BFT worked with us to develop a logical structure and architecture for our new website. The design was established through an interactive exchange with BFT staff and they were extremely responsive to our artistic views and comments. They answered our technical questions promptly and returned with templates for our use within 24 hours. Through a combined effort with BFT we raised the quality of our departmental site immensely and now have the skills to maintain this quality." Dr. Kathleen Bell , Assistant Professor, University of Maine, Orono
Correct Building Products selected BFT International specifically because its international experience and expertise. This insight was useful as we worked together on a variety of promotional materials for our international distribution network and customer base. BFT subsequently worked closely with us to rationalize the company's branding across all our product ranges—this following the consolidation of our product offering and a change in national market conditions. Their branding insight across many similar situations was advantageous throughout our strategic planning process. Their team possesses the ability to create and produce campaigns and associated collateral that is highly distinctive and memorable within each of our market sectors. Particularly, the advertising they produced stood out from the mass of similar industry promotional material.
I have found the agency to be precise and accurate in all their dealings and always responsive to urgent requests as they arise. I particularly like their approach to being economical with available budgets and we were most impressed with their power of negotiation with regard to complicated and wide-ranging media planning and buying. The media discounts they provided made our funds spread significantly further. Working with BFT is always extremely pleasant, easy and productive." MIke Descoteaux, Marketing ManagerCorrect Building Products
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