EFFECTIVE MARKETING FOR THE
AVIATION INDUSTRY
BORN OUT OF PROVEN SUCCESS
BFT is the only marketing communication agency in the United States with a specialization in Aviation Marketing—covering legacy airlines; independent airlines; regional, national hub and international airports; aviation suppliers and dealerships; aircraft manufacturers, and FBOs.
In today's highly competitive aviation arena your marketing department's principal focus must be on promoting your company's attributes to potential clients. BFT Aviation Marketing provides a range of coordinated services that complement your efforts, allowing you to focus on client cultivation and business development while presenting a professional, competitive stance. Our aviation marketing services include:
- Market research and analysis
- Brand creation or re-branding
- Strategic and tactical advertising
- Media liaison—coordinating media planning and buying
- Specialist Public Relations
- Trade show promotion
- Industry presentations
To assist the needs of smaller aviation organizations all our charges are designed to be highly flexible:
- Retainer and/or hourly flat rate billing
- Real-time cost accounting
- Precise estimates in advance—no last minute invoice surprises
- Ad-hoc or long term remuneration planning
We urge you not to waste time with marketing companies that have no aviation marketing experience. You need a team that speaks your language and thoroughly understands the flying business. BFT Aviation Marketing has the experience and the skills to help you succeed. Do talk to us first and allow us to prove our successful experience.
SPECIALIST AVIATION INDUSTRY MARKET ASSESSMENT
BFT is pleased to offer a unique and highly personalized service to help you assess your current marketing efforts and develop a progressive plan for moving your company forward. During the course of a two day visit we examine all aspects of your market and provide a comprehensive overview, providing recommendations that can be quickly implemented.
We recognize that not all aviation organizations are alike so we help you focus on elements of your business that will progress your efforts to succeed. It's a great way to reposition your marketing by receiving a different and fresh perspective on ways to build your image with passengers, airlines and corporate clients.
AIR SERVICE AND CHARTER CARRIER DEVELOPMENT
Attracting and growing air service, be it mainline, regional or charter, is a significant challenge in today’s economic environment. BFT’s approach to air service development is very focused on the truly dynamic nature of air service. We look forward, not backward, with regard to crafting development strategies. Simply put, most air service development projects focus on what has happened (not what could happen) to make the pitch to a potential air service partner. In today’s dynamic air service marketplace only current and projected air service moves by the carriers count – not what they’ve done in the past.
BFT’s expertise and experience is even broader than the average airport’s requirements for air service. We’re uniquely familiar with not only mainline and regional service but the domestic and international “niche” charter market, having worked closely with each sector on launching air service and subsequent marketing projects. You want results, not “air service studies”.
Our objective is to position your facility on the best possible course to passenger service success.
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