MARKETING DETECTIVES

You’ve seen the TV cop shows. There’s been a series of crimes and the trail has gone cold—they can’t find the culprits. A new team of cops are brought in to solve the mystery. The next thing you see is a room with a row of white boards and pin boards covered with all the documentation of the relevant cases.

That’s how we approach our clients’ businesses—revisiting all the historical detail, interrogating the brand, absorbing the nuances of the market sector, and thoroughly understanding the mind and perceptions of the purchaser (if it’s a product) or user (if it’s a service). Then knowing exactly how to approach the target audience becomes very clear. And when advertisers demonstrate that they really appreciate the way their potential purchasers think and feel, the likelihood of there being a meeting of minds—between advertiser and purchaser—is considerably increased and the sale is made.

That’s what we do at BFT. We’re Marketing Detectives. When your business trail has gone cold, we’re the team to bring in. Our in-depth experience, across a vast range of product and service categories, means that we get up to speed remarkably quickly and hit the ground running. You’ll find that the observations and conclusions we deduce from our investigations are pertinent and insightful.

WHERE OUR DETECTIVES DO THEIR THINKING

All work is carried out at BFT’s Portland, Maine, headquarters. In 2009 Portland was named “America’s Most Livable City” by forbes.com.

Portland, Maine

Portland, Maine

Portland skyline

We get a fair amount of snow here in winter (winter sports are commonplace) and it gets hot in summer (beaches are everywhere). Our very civilized Atlantic coastline produces clear-thinking which is a vital element to produce relevant and impactful marketing communication.

As Boston is only a 90 minute drive, New York just a short flight, Canada's Quebec and Maritimes regions a slightly longer drive, and everywhere else is easy to reach from Portland's multi-route airport, we agree with Forbes' choice. Having the talents of a team made up of experienced national and international professionals, charged at regional US rates, enables BFT to offer a breath of fresh air in more ways than one.

SOLVING THE CASE

Our working environment is extremely focussed – the nature of our business centers around deadlines. So, while our thinking is highly structured, our days have to be flexible and elastic in order to deliver the promises we make to our clients. That doesn't exclude having fun. The creative atmosphere here permeates through all our thinking. It greatly assists our constant aim to expand our knowledge base.

BFT International's clients enjoy straightforward discussions and stimulating conversations. Sometimes undesirable marketplace facts have to be addressed, so there is little to be gained by avoiding the truth. We find that never offends and it's greatly appreciated. Successful marketing communication is all about getting the message right first time. Speaking to the identified target audience in their language. Bringing your brand to them.

Indeed, as we say around here, "we make you famous".
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